PINK BRANDING UPDATE

PINK is a popular underwear brand for young women and has maintained its status throughout the years as being modern, high-quality, and worth the price tag. To enhance this status, I have proposed a new mascot, a sleek balloon dog, to replace their uncommonly used Labrador. By sticking with the canine companion, this new mascot will keep the brand familiar while allowing for expansion into a modern world.

The new mascot will be integrated into the brand’s merchandise and graphics, enabling new product lines to be launched to promote it. A simple brand guide has also been put together, showcasing the possibilities of the new look.